10 ORDER PULLING WAYS TO END YOUR AD COPY

1. You could end your ad copy by telling peoplewhat will happen if they buy your product. Useyour most powerful benefit as the example.

2. You could end your ad copy by telling peoplewhat will happen if they don't buy your product. Usea problem that they won't be able to solve without it.

3. You could end your ad copy with a questionthey will always say yes too. They then will be usedto saying yes when you ask them to order.

4. You could end your ad copy with a short reviewof your whole ad. Repeat all the major benefits andfeatures they will receive.

5. You could end your ad copy with a deadline.Tell them it's a limited time offer and they need toorder by a specific date.

6. You could end your ad copy with a powerfulguarantee. Give them a lifetime or triple yourmoney back guarantee.

7. You could end your ad copy with a testimonial.Use one or two of your customers' testimonialsthat is believable and includes specific results.

8. You could end your ad copy with a free bonus.When you give them a free bonus it increases theproduct's perceived value.

9. You could end your ad copy with a discountedprice. Just list your regular price and then offer adiscounted price off the order right now.

10. You could end your ad copy with a free sampleor trial of your product. If your ad didn't attract themto buy, maybe a free sample or trial would.

Quote of the Day:

"Tolerance and celebration of individual differences is the fire that fuels lasting love."

Tom Hannah

10 MOTIVATIONAL TRIGGERS THAT MAKE PEOPLE BUY

1. People want to make more money.They may
want to start their own business, get a higher paying
job or invest in the stock market. This will make
them feel successful.


2. People want to save money. They may want to
invest for the future or save for a big purchase.
This will make them feel more secure.


3. People want to save time. They may want to
work less and spend time enjoying life's pleasures.
This will make them feel more relaxed.


4. People want to look better. They may want to
lose weight, tone their body, or improve their facial
features. This will make them feel more attractive.


5. People want to learn something new. They may
want to learn how to change their car oil or build a
deck. This will make them feel more intelligent.


6. People want to live longer. They may want to
get in shape, eat better or gain extra energy. This
will make them feel healthier.


7. People want to be comfortable. They may want
to relive aches and pains or want to sleep in a more
comfortable bed. This will make them feel
relieved.


8. People want to be loved. They may not want to
be lonely anymore or want to start dating again.
This will make them feel wanted.


9. People want to be popular. They may want to
be a famous celebrity or be more popular in
school. This will make them feel praised and
admired.


10. People want to gain pleasure. They may want
satisfy their appetite or sexual desires. This will
make them feel more fulfilled.

Quote of the Day:

"Loneliness is the most terrible poverty."

Mother Teresa

10 MIND BLOWING WAYS TO INCREASE YOUR SALES

1. Show your prospects how much enthusiasmyou have for your product and business. If you'reconvincing enough, they will be enthusiastic too.

2. End your sales letter or ad copy with a strongclosing. It could be a free bonus, a discount price,a benefit reminder, an ordering deadline, etc.

3. Please your complaining customers. You canrefund their money, give them a discount, givethem a free gift, solve the problem quickly, etc.

4. Make your customers get excited about yourbusiness and they will tell their friends. Givethem a free vacation certificate, a coupon, etc.

5. Give your prospects extra confidence so theywill order. Use endorsements, testimonials, astrong guarantee or warranty, etc.

6. Build your opt-in list by allowing your visitorsto sign up for a free e-zine, ebooks, software,contests, sweepstakes, etc.

7. Give your prospects or customers a breath offresh air. Don't be afraid to design your web siteand ad copies different from everyone else.

8. Allow your customers to get part of your totaloffer right after they order. If you have to ship theitem, make one of your bonuses available online.

9. Write and submit articles to e-zine publishersor webmasters. If you want it to be published, itshould be like an article and not like an ad.

10. Show your prospects that you are an expert,because authority can persuade people to buy.You could publish an article, write an ebook, etc.

Quote of the Day:

"The Eskimos had fifty-two names for snow because it was important to them; there ought to be as many for love."

Margaret Atwood

10 WAYS OUTSOURCING CAN HELP GROW YOUR BUSINESS

Outsourcing is when you hire outside professionals or
services to take on part of your business workload. You
may want to outsource part of your work because you
don't have the room, you need an expert, you have
periodic busy periods, or you need more production to
get orders out on time, etc. The following are ten ways
outsourcing can save your business time and money.


1. You won't have to take the time to train employees.
This will allow you to spend more time working on your
marketing and advertising campaign.


2. You won't have to do time consuming tasks like
adding on new equipment or learning new software to
complete certain tasks. This will allow you to spend
more time testing your advertisements.


3. You won't have to interview employee candidates.
This will allow you to spend more time improving your
customer service, in return you will get more repeat
purchases.


4. You won't have to fill out all the employee paper work
like tax forms, scheduling, retirement plans, etc. This will
allow you to spend more time developing new products.


5. You won't have to buy extra office or work space to
complete certain tasks. You can use all the money you
save on other business expenses.


6. You won't have spend money on employee costs like
taxes, medical, vacation time, holidays, workers comp.,
unemployment costs, etc. (These may vary depending on
which country you do business in.)


7. You can speed up you order and delivery system with
the extra help. Your customers will appreciate the fast
service and you'll have a higher chance that they will
buy from you again.


8. You could expand your market share by becoming a
middleman and offering your subcontractors products or
services. This will increase your business profits and
give you multiple income streams.


9. You can take on extra or large orders your business
couldn't handle before. This will expand your market
share and you could also offer to take the work your
competition can't handle.


10. You could get end up receiving orders from your
subcontractors. Your subcontractors may also tell other
people about your business.

Quote of the Day:

"I know of no more encouraging fact than the unquestionable
ability of man to elevate his life by conscious endeavor."

Henry David Thoreau

10 UPSELLS STRATEGIES THAT WILL INCREASE YOUR PROFIT

As you know it can be very expensive to attract new
customers. You can cut down on those expenses
by "upselling" to those new customers. For example,
let's say you're selling a computer with a 15" monitor
for $1200. You tell people they can upgrade to a 17"
monitor for only $200 more. That's upselling! Your
goal is to get more money out of the first sale. Below
are ten upselling strategies you can use to increase
your profits.


1. Deluxe Upsell-You could sell a basic product and
tell people for a little more money they can receive the
deluxe edition.


2. Money Upsell-You could offer people the rights
to sell the product they are buying from your business.
You could charge an extra $30 dollars to get the
reproduction rights.


3. Discount Upsell-If you're selling a product people
may order again in the future like shave gel, you could
offer them a second can of shave gel at a discount.


4. Time Upsell-If you're selling a product or service
people subscribe to, like a magazine, you could tell
them if they subscribe for two years instead of one,
they can receive it half off the cover price.


5. Quantity Upsell-This is similar to the discount upsell.
The only difference is you increase the discount by
how many products they order. If they order 3 it's a
10% discount, if they order 5 it's a 15% discount.


6. Package Upsell-When you're selling a product you
could offer similar products in a package deal. Tell
the people the other products are cheaper with the
package deal versus purchasing them separately.


7. Affiliate Upsell-When you're selling a product you
could offer someone else's product as an upsell. You
would have to make a commission on the product in
order to profit.


8. Free Upsell-You could offer a free sample or trial
of your product (your first sale would be free) and
then tell people if they order the full version right now
they will get a discount.


9. Extra Upsell-There are many things you could
charge extra for at the time of sale. It could be gift
wrapping, imprinting, custom designs, etc.


10. Extended Upsell-If your product comes with a
warranty, you could ask people if they would like to
extend the warranty one more year for only $30.


In conclusion, you can use one or all these strategies
to increase your profits at the point of sale. Don't be
afraid to use your imagination to come up with other
upsell strategies.

Quote of the Day:

"Knowledge is more than equivalent to force."

Samuel Johnson

10 RESOURCEFUL THINGS YOU CAN DO WITH A PRODUCT THAT DOESN'T SELL

1. Sell the reprint/reproduction rights to the product.You could make money selling other people the rightsto reproduce and sell the product. People are alwayslooking for new products to sell.

2. Giveaway the product for free from your web site.Just because it won't sell doesn't mean people won'tvisit your web site to get it for free. They may seeanother product you sell and buy that one.

3. Try auctioning off the product at an online auction.You may make part of your investment back. If you'relucky, you may even make a profit because peoplesometimes get into bidding wars and will bid a higherprice than the product is worth.

4. Use the product as a free bonus for another productyou sell. This will increase the perceived value of theproduct you're selling. People will feel they're receivingmore for less.

5. Contact businesses with the same target market andsee if they would be interested in using your product asa free bonus for their product. You could place your adon the product and get free advertising.

6. Sell your product to businesses at wholesale cost asa promotional product. Businesses are always lookingfor products they can giveaway to their customers withtheir advertising on the product. You could make partof your investment back.

7. Barter your product to other businesses for thingsyou need for your own business. You could trade fortheir products or services. This will save you moneyand help make up for your profit loss.

8. You could create an online contest so people couldwin your product. This will attract traffic to your website. You also could get free advertising by listing it ononline contest directories.

9. If you decide to giveaway the product for free, allowother people to giveaway the product for free. Placeyour web site ad on the product. This will spread youradvertising and attract even more people to your site.

10. Ask businesses with the same target audience ifthey would be interested in combining your productwith their product. You could then sell them togetheras a package deal and split the profits. You may havebetter results selling your product this way.

Quote of the Day:

"Real life isn't always going to be perfect or go our way, but the recurring acknowledgement of what is working in our lives can help us not only to survive but surmount our difficulties."

Sarah Ban Breathnach

10 TIPS FOR WRITING A PROFIT PRODUCING AD

1. You can get ad copy ideas by studying similarproduct's advertising material. Collect their salesletters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy toaccomplish.
It could be to qualify prospects, makesales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefitsand features.
Begin your ad with the most importantbenefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different fromyour competition's.
Include all the differences inyour ad copy that are better than their product.

6. Use graphics, pictures and drawings of peopleactually using your product to solve their problem.
Include a picture that also shows the results.

7. Make a list of your target audience.
Write downwhat reasons would attract them to purchase yourproduct.
Include those reasons in your ad copy.

8. Include any proven facts in your ad copy.
Theycould be customer surveys, scientific tests, productreviews, etc.

9. Tell your audience what kind of support they'llget after they buy.
It could be free consulting, techsupport, free servicing, etc.

10. Ask people at the end of your copy why theydecided not to buy.
This will give you new ideas onhow to produce a more profitable ad copy.

Quote of the Day:

"A desire of knowledge is the natural feeling of mankind; and every human being whose mind is not debauched will be willing to give all that he has to get knowledge."

Samuel Johnson

10 SURE-FIRE WAYS TO INTENSIFY YOUR SALES

1. Team-up with your weaker competitors to beatyour stronger competitors. You can create win/winjoint venture and cross promotion deals with them.

2. Design your site so it will be worth bookmarking.Your visitors will bookmark your web site if it's fullof free original content like articles, ebooks, etc.

3. Offer your customers back-end products. It iseasier to sell to existing customers. If you do nothave a back-end product, join an affiliate program.

4. Increase the perceived value of your product.You could offer an affiliate program, give away freebonuses or use famous endorsements on your ad.

5. Remind your visitors to promote your web site.Use phrases like; "Refer This Our Web Site To AFriend" or "Link To Our Web Site".

6. Make your testimonials more powerful. You caninclude pictures, hand written signatures and contactinformation with each testimonial.

7. Up-sell to all your customers. You could sell add-on products, deluxe products, extra parts, relatedproducts, add-on services, etc.

8. Place your ad in targeted e-zines. Ask the ownerif you could place your ad in a higher position inexchange for a percentage of the ad's profits.

9. Use permission marketing to increase your sales.You simply ask people to sign-up to your e-mailinglist. They'll already be interested in messages or ads.

10. Provide a privacy statement and all your contactinformation on every page of your web site. This'llpersuade your visitors and prospects to trust you.

Quote of the Day:
"In every man there is something wherein I may learn of him, and in that I am his pupil."
Ralph Waldo Emerson

10 TIPS FOR WRITING A HIGHLY PERSUASIVE AD

1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your website and you're not afraid to backup your product.

2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.

3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you've taken from your customers in your ad. Just survey your current customers and list the results.

5. List any publications that have written about yourbusiness in your ad. It could be a product review,on a top ten list, an article, etc.

6. List any related books that you've written in yourad. When you list a book(s) you've wrote, it gives you credibility because it shows you're an expert.

7. Have a professional looking web site to publishyour ad on. When people visit your site and it looks unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person,enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.

Quote of the Day:

"It is by studying little things that we attain the great knowledge of having as little misery and as much happiness as possible."

Samuel Johnson

10 HIGH POWERED WAYS TO INCREASE YOUR TRAFFIC

1.Trade links with other web sites. They should be related to the subject of your web site. Instead oftrading links, you could also trade banner ads, halfpage ads, classified ads, etc.

2. Start an e-zine for your web site. When peopleread each issue they'll be reminded to revisit yourweb site. They'll see your product ad more thanjustonce which will increase your orders.

3. Form an online community. It could be an onlinemessage board, e-mail discussion list or chat room.When people get involved in your community theywill regularly return to communicate with others.

4. Write articles and submit them to e-zines, websites and magazinesthat accept article submissions.Include your business information andweb address at the end of the article.

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This'll increase your ad exposure and attract people to
your web site at the same time.

6. Combine your products or services into one bigpackage deal with other businesses offerings. Youcould share a web site and advertise the packagedeal; which means double the traffic.

7. Submit your freebie to the online directories thatlist your particular item or service for free. If you'reoffering a free e-zine, submit it to all the free e-zinedirectories on the internet.

8. Participate on message boards. Post answers to other people's questions, ask questions and postappropriate information. Include your signature file at the end of all your postings.

9. Exchange classified or sponsor ads with otherfree e-zine publishers. If there is a huge subscriberdifference between e-zines, one can run more ads to make up for it.

10. Post your ad on free advertising areas on theinternet.You can post it on free classified ad sites,free for all links sites, newsgroups that allow ads, free yellow page directories, etc.



Quote of the Day:
" Hope is a waking dream."
Aristotle

10 RIVETING WAYS TO NAIL DOWN INSTANT SALES

1. End your slow sales periods by planning ahead.Plan to add extra bonuses, hold a sale or packageyour product with other products.

2. Make more commissions off the affiliate programsyou join by giving your personal endorsements forthe products. They usually pull more sales than ads.

3. Speed up your internet access. You can get youronline business tasks done faster which will help youstay ahead of your competition.

4. Allow people who do not have time to exploreyour site to download your web site in ebook format.This will allow them time to view it offline.

5. Use tons of headlines and sub headlines on yourweb site. This will keep their attention and keep themat your web site longer.

6. Take advantage of popular fads. If something ispopular at the current time, put up a web site aboutit. Just promote your main site on the fad web site.

7. Allow your prospects to chose between a retailor wholesale price. Charge people a membershipfee to always get the products at wholesale cost.

8. Allow other related web sites that don't have achat room to link to yours. They'll get use of a freechat room and you'll draw extra traffic to your site.

9. Increase the perceived value of your free stuff orbonuses by including the retail dollar amount thefreebie would normally sell for.

10. Create your own web ring. You will gain highlytargeted traffic to your web site and others will linkto your site because they'll want to join the ring.

Quote of the Day:

"Each difficult moment has the potential to open my eyes and open my heart."
Myla Kabat-Zinn

10 HOT WAYS TO SELL YOUR PRODUCT LIKE CRAZY

1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.

2. Give Visitors a freebie for filling out your online survey or they usually won't. Surveys will give yourbusiness valuable intelligence for your business

3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords,using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don'tget the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitors shoes. Design yoursite for them, not for yourself. Create your product around your visitors not because you would buy it.

6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.

7. Use your free bonuses to create an urgency foryour visitors to buy. Only offer them for a limited time with your main product.

8. Offer your customers extra add-on products at the point of purchase.
For example, if they are buying an electronic toy try to sell batteries with it.

9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site.

10. Add multiple profits to your web site. If you're selling business books try to sell business services,courses and supplies too.

Quote of the Day:
"The unfortunate need people who will be kind to them; the prosperous need people to be kind to."

Aristotle