10 WAYS TO INCREASE YOUR ORDERS

1. Express the same views as your target audience.Bring up common likes and dislikes in your ad. Thiswill create instant rapport with your audience.

2. Add viral marketing into your promotional plans.Allow your visitors to give away your free stuff,just include your ad somewhere on all the freebies.

3. Design your web site to be less confusing. Don'tuse a lot of graphics, links and anything that takesaway from your sales message.

4. Give your visitors the option of viewing your website by autoresponder or printing it out. They mightnot have the time right then to look it over.

5. Increase your opt-in e-mail list quickly by givingaway a product at no cost. Just require people tosubscribe to your e-zine in exchange.

6. Joint venture your web business with other offlinebusinesses. Look for businesses that have the sametarget audience and create a win/win deal with them.

7. Expand your target audience by adding a newproduct line or packaging your main products withother ones. You could also add-on extra services.

8. Persuade your visitors to like you. People buyfrom people they like. You could tell them a joke,give them a compliment, give them a freebie, etc.

9. Submit the free stuff you offer to online freebiedirectories. They usually get tons of traffic becausepeople like to get things for free.

10. Use headlines and sub headlines that are aimeddirectly at your audience. If you're selling things tolawyers use a headline like "Attention All Lawyers!".

Quote of the Day:

"Laughter is the shortest distance between two people."

Victor Borge

10 WAYS TO MAXIIMIZE YOUR PROFITS

1. Tell people the point or focus of your web site.Explain to them what things they can do or whichgoals they can accomplish while visiting your site.

2. Make your visitors feel comfortable at your website. Give them your main business address, yourvisitors may not trust you if you're using a P.O. box.

3. Include a FAQ on your web site or via e-mailon an autoresponder. This will give your customersan extra convenience without having to contact you.

4. Buy advertising space on discussion board websites. They are usually arranged by subject; thatmakes them highly targeted.

5. Start a free e-mail newsletter to create your ownopt in list. Create a title that grabs readers attention.Submit it to free e-zine directories on the internet.

6. Record all your new promotion ideas into an ideajournal, good or bad. Sometimes you can combineideas to create new ones to increase your sales.

7. Convert your web site and free e-mail newsletterinto different languages. This will increase your over-all target market.

8. Make your classified ads stand out in a crowd.Use all capitol letters in the headline, divide letterswith extra spaces, add in text symbols, etc.

9. Remember your customer is always right, evenif they are not. Resolve all conflicts quickly andpainlessly. They are the lifeblood of your business.

10. Create a bond with your visitors by bringing uplikes or dislikes you have in common with them inyour ad copy. Just make sure you do your research.

Quote of the Day:

"There is surely a future hope for you, and your hope will not be cut off."

Proverbs 23:18

10 WAYS TO GAIN MORE ORDERS

1. Automate your online business to save extra time
for marketing and advertising. You could use auto-
responders, time saving software, etc.


2. Host a free hall of fame or museum on your web
site. It should be related to your target audience. It
should attract people just like offline ones do.


3. Write your ideas on paper; bad and good ones.
Don't get an idea and take the risk of forgetting it;
it could be your future income or success.


4. Design your ad copy to target your visitors goals,
dreams and desires. Allow your product to attract
their emotional and physical needs.


5. Create a small treasure hunt. Allow people to get
a discount on a product you sell if they find a certain
graphic somewhere on your site.


6. Have visitors sign-up to receive free promotional
merchandise. It can be hats, bumper stickers, cups,
or anything with your web site print on it.


7. Increase your traffic by creating other web sites
that relate to the latest new fad. You just advertise
your main web site on your fad web sites.


8. Load your site with a wide variety of content.
Your site will become known as an area of regular
reference for many of your visitors.


9. Interview famous people that your visitors want
to know more about. Publish the interview in article
or audio format on your web site.


10. Tell people the purpose of your web site. When
they visit a web site and have to figure out what it's
about, they may get frustrated and leave soon.

Quote of the Day:

"A faithful friend is the medicine of life."

Apocrypha

10 WAYS TO REINFORCE YOUR PROFITS

1. Anticipate any objections your visitors may haveabout your product offer. You must research yourtarget audience's needs and wants.

2. Remember not to use outrageous or unbelievableclaims in your ad copy. People are too savvy onlineand won't believe you.

3. Pick a good name for your business and product.Your names should be memorable and describe thekind of product your offering.

4. Solve your customer complaints by being quickand friendly. The faster you respond, the more yourcustomers feel you care about them.

5. Never think your customers are satisfied withtheir purchase. You should be constantly findingnew ways to better your product and service.

6. Market yourself, as well as your product. Youcould write articles, ebooks, do free consulting,do speaking engagements, etc.

7. Find new target audiences for your products orservices. For example, if you're selling coffee tostores try to also sell it to coffee shops.

8. Use the phrase "invest in our product" instead ofthe words buy or purchase. This makes prospectsfeel they're investing in their future if they buy.

9. Create offline affiliates to market your product.Have people sign up at your web site to sell yourproducts through "house parties".

10. Use logos and slogans for your business. Theymake it easier for people to remember and identify your business.

Quote of the Day:

"Wishing to be friends is quick work, but friendship is a slow-ripening fruit."

Aristotle

10 WAYS TO PROPEL YOUR ONLINE SALES

1. Add extra subjects to your web site. Most freead sites only allow you to submit your web site toone category. This'll allow you to submit it to many.
2. Increase the perceived value of your product bymaking your offer scarce. You could use limitedtime bonuses, low prices, low quantities, etc.
3. Find out your competitions' weakness and use itas your "Unique Selling Proposition". It's the reasonwhy people buy your products and not theirs.
4. Sell your products or services to a specific nichemarket. For example, instead of selling your fishingbook to all fisherman, target it toward fly fisherman.
5. Test your advertising and marketing. You'll savetime, money and big headaches promoting the rightoffer to the right group of people.
6. Persuade visitors to buy your product by tellingthem the future. Tell them what'll happen with theirlife in the future if they buy or don't buy.
7. Offer a free trial of your product for a set periodof time. Don't charge or bill them until they decidedto buy it. This'll take away any risk they have.
8. Create other web sites that draw your initial targetaudience. Then you can lead your prospects to yourmain web site by linking to your other web sites.
9. Inform people about your site or freebie throughe-mail announce lists. You can find them by typing"e-mail announce lists" in any search engine.
10. Tell your visitors what they can avoid by buyingyour product or service will motivate them to buy.They may want to avoid pain, fear, danger, etc.

Quote of the Day:

"To help the young soul, to add energy, inspire hope, and blow the coals into a useful flame; to redeem defeat by new thought and firm action, this, though not easy, is the work of divine man."

Ralph Waldo Emerson

10 WAYS TO IMPROVE YOUR AD COPY

1. You could decrease or i.ncrease the length ofyour ad copy. There is no rule on how long yourad copy should be unless space is a consideration.The ad should be long enough to sell your product.

2. You could add some sub headlines on your adcopy. Sub headlines act just like headlines; theygrab the readers attention. They'll keep the readersinterested as they continue to read your ad.

3. You could ask your reader questions through outthe ad copy. They will answer the questions in theirown head as they read your ad copy. The questionsyou ask should persuade the reader into buying.

4. You could highlight keywords through out yourad copy. The keywords should be attractive toyour target audience. You could highlight them withcolor, underlines, italics, etc.

5. You could bullet or indent your benefits on yourad copy. Must people won't read a whole ad copy,so make your products benefits standout and youwon't lose the sales from all the skimmers.

6. You could change the size of your text on yourad copy. You want to make your text large enoughso it's not hard to read. You also want your headlineand major points to be larger so they will standout.

7. You could raise or lower the price on your adcopy. A higher price could i.ncrease the perceivedvalue of your product and a lower price couldlesson your product's value.

8. You could add proof of results on your ad copy.You should include testimonials, endorsements,and factual statistics to prove your product's claims.

9. You could add special o.ffers on your ad copy.It's usually easier to sell the o.ffer than the product.You could use discounts, f.ree bonuses, volumesales, etc.

10. You could eliminate the hard-to-understandjargon on your ad copy. Unless your product callsfor technical words, you want your ad to be readwithout people pulling out a dictionary.

Quote of the Day:

"We love to expect, and when expectation is either d.isappointed or gratified, we want to be again expecting."

Samuel Johnson

10 WAYS TO END YOUR AD COPY

1. You could end your ad copy by telling peoplewhat will happen if they buy your product. Useyour most powerful benefit as the example.

2. You could end your ad copy by telling peoplewhat will happen if they don't buy your product. Usea problem that they won't be able to solve without it.

3. You could end your ad copy with a questionthey will always say yes too. They then will be usedto saying yes when you ask them to order.

4. You could end your ad copy with a short reviewof your whole ad. Repeat all the major benefits andfeatures they will receive.

5. You could end your ad copy with a deadline.Tell them it's a limited time offer and they need toorder by a specific date.

6. You could end your ad copy with a powerfulguarantee. Give them a lifetime or triple yourmoney back guarantee.

7. You could end your ad copy with a testimonial.Use one or two of your customers' testimonialsthat is believable and includes specific results.

8. You could end your ad copy with a free bonus.When you give them a free bonus it increases theproduct's perceived value.

9. You could end your ad copy with a discountedprice. Just list your regular price and then offer adiscounted price off the order right now.

10. You could end your ad copy with a free sampleor trial of your product. If your ad didn't attract themto buy, maybe a free sample or trial would.

Quote of the Day:

"Tolerance and celebration of individual differences is the fire that fuels lasting love."

Tom Hannah

10 WAYS TO INTENSIFY YOUR SALES

1. Team-up with your weaker competitors to beatyour stronger competitors. You can create win/winjoint venture and cross promotion deals with them.

2. Design your site so it will be worth bookmarking.Your visitors will bookmark your web site if it's fullof free original content like articles, ebooks, etc.

3. Offer your customers back-end products. It iseasier to sell to existing customers. If you do nothave a back-end product, join an affiliate program.

4. Increase the perceived value of your product.You could offer an affiliate program, give away freebonuses or use famous endorsements on your ad.

5. Remind your visitors to promote your web site.Use phrases like; "Refer This Our Web Site To AFriend" or "Link To Our Web Site"

6. Make your testimonials more powerful. You caninclude pictures, hand written signatures and contactinformation with each testimonial.

7. Up-sell to all your customers. You could sell add-on products, deluxe products, extra parts, relatedproducts, add-on services, etc.

8. Place your ad in targeted e-zines. Ask the ownerif you could place your ad in a higher position inexchange for a percentage of the ad's profits.

9. Use permission marketing to increase your sales.You simply ask people to sign-up to your e-mailinglist. They'll already be interested in messages or ads.

10. Provide a privacy statement and all your contactinformation on every page of your web site. This'llpersuade your visitors and prospects to trust you.

Quote of the Day:

"In every man there is something wherein I may learn of him, and in that I am his pupil."

Ralph Waldo Emerson

10 WAYS TO MULTIPLY YOUR ORDERS

1. Use reward programs to keep people revisitingyour web site and buying your products. You couldreward gifts or discounts for revisiting or buying.
2. Publish e-zines for other web sites to increaseyour traffic. You could do it at no charge and inreturn just ask for a sponsor ad in each issue.
3. Trade endorsement ads with other e-zines. Theypull more hits and sales than just trading classifiedads because it gives your ad instant credibility.
4. Test your ad copy before you start taking orders.Tell your visitors to e-mail you if they want to benotified when you launch a new product.
5. Get your visitors excited about your product byletting them know how excited you are about it. Tellthem why you're excited and use exclamation points.
6. Use incentives to gain referrals if you don't havean affiliate program. Tell people when they refercustomers you will award them with free products.
7. Tell your visitors the reason why you're having asale so they don't think your products are cheap. Itcould be a holiday/seasonal sale or clearance sale.
8. Stay away from overloading your web site withhigh tech gadgets. They can create a slow loadingweb page and distract people away from your offer.
9. Cut out words, phrases, and paragraphs in yourad copy that aren't selling or supporting your product.This will stop people from getting bored with your ad.
10. Keep people at your web site as long as possible.Allow them to download free ebooks, sign-up forcontests, use free online services, etc.

Quote of the Day:

"Friends are an aid to the young, to guard them from error; to the elderly, to attend to their wants and to supplement their failing power of action; to those in the prime of life, to assist them to noble deeds."

Aristotle

10 WAYS TO SUPER-CHARGE YOUR SALES

1. Test different web site color themes to see whichcombination will sell your product better. You canalso test the size and style of your web site text.


2. Promise your readers an end result or outcomein your ad. You must give them a solid g.uaranteethat your product will solve their problem.


3. N.ever assume people believe the information inyour ad copy. You need to back-up all your claimswith indisputable evidence.


4. Give your customers f.ree shipping. If you can'tafford that, you can give f.ree shipping to customersthat b.uy over a certain dollar amount to raise p.rofits.


5. Test your web site regularly for ordering glitches,bad links, broken graphics, etc. Those types oferrors will make your business look unprofessional.


6. Use f.ree advertising as much as possible. Test awide variety of f.ree advertising options like bannerand link exchanges, classifieds, newsgroups, etc.


7. Build credibility for your business by publishingan e-zine and writing articles. Your customers andprospects will see you as an expert and trust you.


8. Answer all your e-mail messages as quickly aspossible. Nothing will loose a sale quicker than notresponding to a prospect in time.


9. Build a professional looking web site even if youhave a small budget. You could use f.ree graphics,designs, l.ist servers, and other tools offered online.


10. Enter to win awards for your web site. Whenyou display the award graphics on your web siteit will i.ncrease your credibility and professionalism.


Quote of the Day:

"We must accept finite disappointment, but we must n.ever lose infinite hope."

Martin Luther King, Jr.

10 WAYS TO OFFERS THAT SELL LIKE CRAZY

One of the best way to increase your sales is to offeryour potential customers a special offer.

It could betrial offers, discounts, purchase awards, etc. Beloware ten sizzling offers you could use to sell yourproducts like crazy.



1. You could offer your potential customers a freesample of your product. If the sample proves whatyou claim, there is a high chance they will buy it.

2. You could give your potential customers a freetrial of your product or service. Tell them you won'tbill them for 30 days.


3. You could offer your potential customers a rebateafter they buy your product or service. They will feelthey are getting a good deal.


4. You could offer your potential customers a monthlypayment plan. Tell them they can pay for your productor service with three easy monthly payments.


5. You could reward your potential customers if theybuy a specific number of products. Tell them if theybuy 3 or more products, they will get one free.


6. You could reward your potential customers if theyspend over a specific dollar amount. Tell them if theyspend over $100, they get a 10% discount.


7. You could hold a holiday sale for your potentialcustomers. Tell them everything on your web site isdiscounted up to 50% on Thanksgiving Day.


8. You could hold a buy one get one free sale for yourpotential customers. Tell them if they buy one product,they get another product for free at the same value.


9. You could hold a special $1 sale for your potentialcustomers. They'll come to your web site to buy yourproduct for only a dollar, but may buy other products.


10. You could offer your potential customers a bonuscoupon when they buy one of your products. It couldbe a coupon for another product you sell.

Quote of the Day:

"Hope is itself a species of happiness, and, perhaps, the chief happiness which this world affords."

Samuel Johnson

10 WAYS TO ENERGIZE YOUR SALES

1. Start your own internet radio station. It could berelated to the theme of your web site and you couldadvertise your products over the station.

2. Turn your banner ad into a trivia question. Postthe question on the banner and tell readers they canwin a prize if they answer the question at your site.

3. Motivate people to buy your product. Tell thema lot of positive things like "You can now reach yourgoals and change your life if you buy our product".

4. Get your sales letters and web site evaluated forfree. Visit business discussion boards and ask otherdiscussion participants to evaluated them.

5. Get your products or services evaluated for free.You can give your product for free in exchange forevaluations and even testimonials.

6. Keep your loyal customers happy because theyare your future profits. Give them discounts andfree gifts as often as possible.

7. Clone your advertisements all over the internetby allowing your visitors to give your online freebiesaway. Just include your ad somewhere inside it.

8. Make it easy for your affiliates to make sales. Givethem proven ads to use, make it easy for prospectsto order and provide helpful affiliate stats.

9. Persuade e-zine publishers or webmasters to runyour ad for free. Just allow them to join your affiliateprogram and earn commission on the sales.

10. Make your products sell quickly by adding a tonof bonuses. You could get the free bonuses for littleor no cost buy joint venturing with other businesses.

Quote of the Day:

"No pain, no palm; no thorns, no throne; no gall, no glory; no cross, no crown."

William Penn

10 WAYS TO NAIL DOWN INSTANT SALES

1. End your slow sales periods by planning ahead.Plan to add extra bonuses, hold a sale or packageyour product with other products.


2. Make more commissions off the affiliate programsyou join by giving your personal endorsements forthe products. They usually pull more sales than ads.


3. Speed up your internet access. You can get youronline business tasks done faster which will help youstay ahead of your competition.


4. Allow people who do not have time to exploreyour site to download your web site in ebook format.This will allow them time to view it offline.


5. Use tons of headlines and sub headlines on yourweb site. This will keep their attention and keep themat your web site longer.


6. Take advantage of popular fads. If something ispopular at the current time, put up a web site aboutit. Just promote your main site on the fad web site.


7. Allow your prospects to chose between a retailor wholesale price. Charge people a membershipfee to always get the products at wholesale cost.


8. Allow other related web sites that don't have achat room to link to yours. They'll get use of a freechat room and you'll draw extra traffic to your site.


9. Increase the perceived value of your free stuff orbonuses by including the retail dollar amount thefreebie would normally sell for.


10. Create your own web ring. You will gain highlytargeted traffic to your web site and others will linkto your site because they'll want to join the ring.

Quote of the Day:

"Each difficult moment has the potential to open my eyes and open my heart."

Myla Kabat-Zinn

10 WAYS TO SPARK YOUR SALES

1. Spend money on targeted advertising instead ofmass media advertising. You don't want to wasteyour ad dollars on people who aren't interested.

2. Increase your profits by concentrating on smalldetails. Improving small things like text size, color,or graphics can really make a positive difference.

3. Keep your offers flexible. If you offer a set pricefor your product, you could offer the people thatcan't afford it an optional payment plan.

4. Offer your knowledge or consulting as a bonusproduct. You could offer a free 15 or 30 minuteconsultation. This will add value to your product.

5. Personalize all your e-mail messages so they getread. Include the recipient's name in the subject line.This will grab peoples attention quickly.

6. Keep your web site consistent. You don't wantto keep things on your web site that are unrelatedto the theme of your web site.

7. Attract more subscribers to your free e-zine bygiving them free bonuses like e-books, software,online services and other incentives.

8. Sell advertising space in your e-zine and on yourweb site. This will create an extra income streamfor your business.

9. Make your web site ready for the public. Havean "About Us" page and clear descriptions of whatactions you want your visitors to take.

10. Don't just start advertising everywhere, plan outyour marketing. Locate places and publications thatyour target audience would congregate around.

Quote of the Day:

"The greatest virtues are those which are most useful to other persons."

Aristotle

10 WAYS TO ACCELERATE YOUR PROFITS

1. Make copies of your web site in many differentlanguages. This'll allow foreign speaking people toread your web site and advertisements.
2. Give your customers a surprise bonus for buying.When you give customers more than they expect,there is a good chance they will buy from you again.
3. Send greeting cards offline or online to customerson holidays. You'll get the chance to increase your orders by including your ad inside the card.
4. Market your products or services to your targetaudience. For example, don't try to sell a footballin a cooking magazine.
5. Give people the option of buying other productsor add on products when they decide to buy yourmain product or service at the point of sale.
6. Think of new ways to attract people to buy yourproducts or services. You could add on extra freebonuses, delivery options, payments options, etc.
7. Give other businesses the option of selling yourproduct. It could be a simple joint venture deal or an affiliate/associate program.
8. Follow-up regularly with all your prospects andcurrent customers. When people see your ad morethan once they are more likely to buy.
9. Learn sales ideas from reading and studying otherbusiness' advertising and marketing material. Itcould be ads, brochures, tv ads, sales letters, etc.
10. Educate yourself with new strategies to increaseyour sales. You could take classes, subscribe toe-zines and magazines, read books or ebooks, etc.

Quote of the Day:

Believe, when you are most unhappy, that there is something for you to do in the world.

So long as you can sweeten another's pain, life is not in vain

Helen Keller

10 WAYS TO USE YOUR AUTORESPONDER

1. Collect leads with your autoresponder. You will getan e-mail digest of everyone's e-mail addresses whorequests information from your autoresponder.
2. Publish a price list of all the products and servicesthat you offer. You could also include order forms,product descriptions, and other sales material.
3. Publish free reports in autoresponder format. Thereports should be related to your business or web site.Giving away free stuff will quickly increase your traffic.
4. Collect vital customer satisfaction information bypublishing a survey in autoresponder format. This typeof information will help you serve them better.
5. Instead of answering every customer question that'se-mailed to you, publish " Frequently Ask Questions" inautoresponder format. This will save time and money.
6. You could publish your testimonials or endorsementsin autoresponder format if you don't have the room inyour ad copy. It's more effective to include all of them.
7. Provide back issues of your e-zine archives in auto-responder format. This will give your subscribers andweb site visitors easy access to them.
8. Publish your entire web site in autoresponder format.Sometimes visitors don't have enough time read yourentire site. They could print it out and read it offline.
9. You could offer your ebook in autoresponder format.Your visitors won't have to download it or have thesoftware to read it right away.
10. You could publish the terms and conditions to anybusiness transactions in autoresponder format. Thiscould include return policies, purchases, refunds etc.

Quote of the Day:

"We live by admiration, hope and love."

William Wordsworth

10 WAYS TO TURBO-BOOST YOUR SALES

1. Design your web site to be a targeted resourcecenter. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic.

2.Offer something that is really free. If people go to your site and what you said was free really isn't,you'll lose their trust and they won't buy anything.

3. Add a chat room or message board to your website. People want to interact with other people that have they same interests as them.

4. Entice people to link to your web site by givingthem something free in return. This'll increase your ranking in some search engines.

5. Trigger your reader's emotions in your ad copy.Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money.

6. Make sure your site looks good in all browsers.You could be losing sales because it looks distortedin some web browsers.

7. Increase your sales by e-mailing full page ads toyour e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.

8. Ask people questions in your ad copy that make them think about their problems.

For example: Doyou want to be free of your debts?

9. Magnify the size of your prospects problem inyour ad; show how your product can solve it.The bigger the problem, the more sales you'll have.

10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.

Quote of the Day:
"The more you lose yourself in something bigger thanyourself, the more energy you will have."

Norman VincentPeale

10 WAYS TO REDUCE YOUR BUSINESS COSTS

1. Barter If you have a business you should be bartering good sand services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.

2. Network Try networking your business with other businesses.You could trade leads or mailing lists. This will cutdown on your marketing and advertising costs. You may also try bartering goods and services with them.

3. Wholesale/BulkYou'll save money buying your business supplies inbulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

4. Free Stuff You should try visiting the thousands of freebie sites on the internet before buying your business supplies.You can find free software, graphics, backgrounds,online business services etc.

5. Borrow/RentHave you ever purchased business equipment youonly needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions You can find lower prices on business supplies and equipment at online and offline auctions. I'm not saying all the time, but before you go pay retail for these items try bidding on them first.

7. Plan Ahead Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

8. Used Stuff If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stufff or sale message boards and newsgroups etc.

9. Negotiate You should always try negotiate a lower price forany business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a carlot.

10. Search You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.

Quote of the Day:

"It is courage, courage, courage, that raises the blood of life to crimson splendor. Live bravely and present

a brave front to adversity." -- Horace

10 WAYS TO SELL YOUR BACK-END PRODUCTS

A back-end product is a product you attempt to sellyour customers after they have recently purchased arelated product from your business.If you're not trying to sell back-end products to yourcustomers, you're making a big mistake. It is easier tosell to existing customers than it is to sell to new oneswho don't trust your business yet.Below are ten killer strategies you can use to sell yourback-end products to your existing customers:

1. When you ship people the first product they bought,insert a flyer or brochure for your back-end productin the package.

2. Give customers a free subscription to a customersonly e-zine when they buy your product. You couldinclude your ad for your back-end product in eachissue.

3. Send your customers greeting cards on holidays oron their birthday. Include a small advertisement insidethe card for your back-end product.

4. After people order your first product from your website, take them to a "thank you" web page and includeyour back-end product ad on that page.

5. Send customers a free surprise gift after they orderyour first product. You could attach another ad withthe free gift for your back-end product.
6. If you're selling an electronic product, like an ebook,include your ad for your back-end product somewhereinside the electronic product.

7. Give your customers a free membership into your"customers only" private site. You could include yourad for your back-end product somewhere insidethe private site.

8. Contact your customers by phone and ask them ifthey were happy with their purchase. You could tellthem about your back-end product.

9. Send your customers a thank you letter by mail ore-mail. You could mention your back-end productsomewhere on the letter.

10. Ask your customers if they want to be updated inthe future when you have new product offers. Youcould have them sign up to receive e-mail or snailmail updates.Your business will have a greater chance of survivingwhen you attempt to sell back-end products to yourexisting customers.

Quote of the Day:

"Criticism should not be querulous and wasting, all knife and rootpuller, but guiding, instructive, inspiring."

Ralph Waldo Emerson

10 WAYS TO MAKE YOUR ONLINE TESTIMONIALS MORE BELIEVABLE

1. PICTURES
Ask people if they would e-mail a picture with theirtestimonial. If they don't have one scanned you couldhave them send their picture by mail and you couldscan it. This technique will give your testimonials morecredibility.

2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.You could have people mail their written signature,scan it, and upload it with their testimonial. Peoplewill feel the testimonial is more official.

3. ONLINE AUDIO
You could record people's testimonials with a mini taperecorder over the phone, on your answering machine,or voice mail. Then you could convert the recordinginto a online audio file and upload it to your web site.You can find more information about converting audiorecording's by typing "real audio" at a search engine.

4. POSTCARDS
Have people mail you their testimonial on a postcard,scan it and upload it to your web site. This will givepeople proof that the testimonial isn't fake becauseit will have a post mark on it.

5. PROFILES
Ask people to include a profile of themselves with theirtestimonial. You could just have them answer somequestions like age, occupation, hobbies, favorite quote,etc. This will make your testimonials more entertainingto read.

6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scanand upload the entire written testimonial or letter toyour web site. This will give your testimonials a feelof realism.

7. RECORDINGS
You could record peoples testimonials over the phonewith a mini tape recorder. Then, take the recordingand record it to an answering machine or voice mailsystem. Under each one, include a phone number theycan call to hear the actual testimonial.

8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entiree-mail message instead of just the contents. It will bemore believable because it will include the date, time,subject, who it's from and who it's to.

9. CONTACT INFORMATION
When you get testimonials from people, ask them ifyou could include their contact information under thetestimonial. This will allow potential customers to askyour current customers questions about your productor service before they buy. Usually, they will trustthem more than you.

10. ONLINE VIDEO
If some of the people who give you testimonials havea camcorder, ask them to record their testimonial onvideo and send it to you. Then you could convert thevideo to an online video file and upload it to your site.You can find more information about converting audiorecording's by typing "real video" at a search engine.

Quote of the Day:

"Knowledge is the food of the soul."

Plato